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Words can be sharper than bullets. That is why the speeches of politicians are especially important. Language of hatred can be used as a strategic weapon for downgrading the enemy and for building up the desired narrative template followed by whole society. The article focuses on the development of enemy icon with the help of the hated language. Research is based on the content analysis of the speeches made by Russian policy-makers after the war of August 2008 concerning Georgia. The article analyzes the content of high rank Russian policy-makers in order to draw general conclusions of the language of hatred used in speeches of policy-makers. Given sampling was chosen considering the influence of the speech authors in target society as they define how the historic events are perceived by the society. As a result, the article offers step by step explanation of speech building where one can see particular interest hidden behind certain words and sentences. 

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